Black Friday will be here before you know it! There are 4 things you should be doing TODAY to prep for the busiest shopping week of the year and to make your life a little easier. Grab your lunch, morning cup of coffee, or late night snack depending on where you are watching from and join me as I discuss the 4 things I am doing to set myself up for Etsy success heading into November that will pay off as things get busy (you will thank me later). This is a shorter form discussion that will discuss press opportunities, planning a sale that has traction, touch points you need to be using to connect with your customer, and a shop makeover that gives off ALL the holiday vibes.