Join Etsy education specialist Abby Lamdan as she interviews a panel of sellers to discuss their different pricing strategies, helpful tips, and insights. Learn how to incorporate the Ultimate Guide to Pricing tips into your shop to prep for Cyber Week sales and beyond.

Note: As an Etsy seller, pricing is at your sole discretion. This means that you are responsible for making your own pricing decisions and are free to set prices as you wish. That said, remember there are also legal considerations to be aware of around pricing and discounting. Sellers cannot mislead consumers on discounted prices. The original price must be a true price that was in practice for a substantial amount of time, so, for example, you can’t artificially increase a price and cut it down just to make it look like you’re running a sale.